Premium Ad Formats

Background Art

The primary visual for the unit. Displayed behind the text content on TV and Web, or above it on Mobile.

Example — 16:9 background art with focal point on the right, away from the text overlay zone

Safe Zones

On TV and Web, the left ~50% of the background is overlaid with the title art, tagline, copy, and CTA button. A gradient fades the image along the left edge and bottom to ensure text legibility.

Artwork Selection Guidelines

• Prioritize cinematic, visually rich images
• Position the subject matter toward the right or center — avoid left-aligned subjects that will be hidden by the text overlay
• Favor recognizable talent, strong compositions, or product imagery
• Choose artwork with varied color and contrast — avoid heavy browns, yellows, or flat color fields
• Avoid overly busy or cluttered shots (they reduce text readability)
• Avoid large areas of flat color or hard edges (may appear as UI glitches)
• The 1:1 mobile alternate should retain the same focal point as the 16:9 when cropped

Title Art (Clear Logo)

A transparent logo or title treatment displayed prominently above the tagline and copy.

Example — Transparent PNG title art, bright and legible against dark backgrounds

Title Art Guidelines

• Bright, saturated, and legible against dark backgrounds
• Trimmed on all four sides — no excess transparent padding around the logo
• Use a wide aspect ratio that fills the available logo container
• Avoid including cast member names, studio logos, or other small text — these are difficult to read at smaller scales
• Avoid dark-colored logos that will not contrast against the background or the dark Plex UI

Tagline Optional

An optional short headline that appears directly below the title art.

Description Copy

A supporting paragraph that provides more detail about the content, product, or service.

Call-to-Action (CTA) Button

A button that drives the user to a destination.

Example

The CTA label should be concise and set clear expectations for where the action will take the user (e.g., "Watch Now on App Name", "Learn More", "Stream Free").

Tile Artwork Optional

A single 16:9 image displayed as the tile within the content row. If not provided by the partner, Plex will use existing artwork from its catalog for the associated content.

Safe Zone

Safe Zone

Allow 128 px of padding on all sides (at 1920 × 1080 resolution). The edges of the tile may be used by the platform for badges, service identifiers, or the "Sponsored" attribution label.

Artwork Guidelines

• Text may be baked into the image if desired (e.g., title treatment, release date, tagline)
• Keep key visual content within the safe zone — avoid placing text or logos near the edges
• Use high-contrast imagery that remains legible at smaller tile sizes on mobile
• If including text, ensure it is large enough to read at the smallest rendered tile size (~350 px wide on web)
• The tile will have rounded corners applied by the platform — avoid hard-edge designs in the corners

Content Identifier Required

The Plex content ID, GUID, or external identifier (e.g., IMDb ID, TMDB ID) for the movie, show, or trailer being promoted. This tells Plex which content to link the tile to and enables automatic metadata sourcing.

Row Placement Required

The content row where the sponsored tile will appear. Tile position within the row is coordinated with the Plex ad sales team. A premium first-position (pole position) placement may be available.

Common Row Types

• Trending & Personalized — Trending Trailers, Most-Watchlisted This Week, etc.
• Genre & Category — Reality, Comedy, Action, Horror, etc.
• Seasonal & Holiday — themed hubs around tentpole events (Pride Month, March Madness, Holiday, etc.)
• Streaming Service & Availability — hubs organized by where content is available
• Curated — Plex Picks, Binge-Worthy Shows, and other editorial collections

Sponsor Logo

A transparent logo displayed as the first tile in the sponsored hub row. Plex automatically applies padding and positioning.

Example — Transparent square logo on dark background

Logo Guidelines

• Trimmed on all four sides — no excess transparent padding
• Use a square aspect ratio
• Bright, saturated, and legible against dark backgrounds
• Avoid including taglines or small supporting text — the logo renders at small sizes
• The logo is a non-focusable, non-interactive element on the platform

Hub Content

The collection of movies and/or shows that populate the hub. Coordinated between the partner and the Plex ad sales team.